With a desire to do something more with his shrimp, Kenneth Garcia recruited his sister Regina Garcia Pena in 2002 to sell it. Shortly after, his brother Anthony and father Edward, Sr. came on board to create Philly Seafood. The men wanted to have more control over their shrimp production, but it was Regina who was determined to change the way the company did business. She shifted the organization from just selling shrimp to developing a brand that represented the family's values of hard work and dedication.
Sustainable Fisheries Partnership (SFP) is a young and dynamic, business-focused NGO that is reshaping the world of corporate responsibility through the creation of powerful information tools and a methodology that allows companies to directly engage with suppliers of natural resources. It does not campaign or provide eco-labels, but works to reduce the barriers to action by industry in creating a more sustainable world. SFP operates through two main principles: information and improvement.